• October 2, 2012

    At Campo de’ Fiori, organic elements

    I WANT NO PART OF TRENDS. I despise trends. I don’t follow
    them in the slightest. I do what I like,” says Robin
    Norris, the crusty creative force behind Campo de’ Fiori in
    Sheffi eld, Massachusetts, who has followed the same vision faithfully
    since the seventies. His business traces its roots to a shed on
    Route 7 near Monument Mountain, from which Norris once sold
    organic vegetables, plants, and Mexican pottery. With respect to
    the green movement, Norris, who runs the company with his wife,
    Barbara Bockbrader, was way ahead of the curve.
    The very word style, as it’s tossed around now, “makes Robin
    want to retch,” Bockbrader says. There’s a certain irony in that,
    because Campo is now at the forefront of the design trendline. No
    sooner is its catalog out than competitors are on planes to China to
    knock off its product line. This, too, raises Norris’s hackles.
    But while others may pay lip service to going green, Norris and
    Bockbrader, a horticulturalist with a degree in agriculture from
    Cornell University who creates Campo’s inspiring organic gardens
    and demonstrates how to use the products her husband designs,
    have talked the talk and walked the walk for decades. Campo’s taproot
    runs very deep.